Leaflets are a great way to get your business known in the neighbourhood, especially if you’re just getting started. They’re cheap to produce, easy to distribute, and can help you reach people who might not know about your services or your business. However, this can be a little daunting if you’re new to leaflet production. If you’re not sure where to start, keep reading. We have some great tips on how to make and distribute a leaflet that will give you the best shot at getting your hand in print.
Choose The Right Leaflet Format
First things first, you’ll need to choose the right format for your leaflet. This might sound like a no-brainer, but people often forget this crucial step! Your leaflet will be printed, which means you need to choose between two options:
- Printing on paper: This is the most common format. It works well on most paper printers, and is easy to distribute. Printing on paper is also relatively inexpensive compared to other options. It’s a great way to start out, but once you’re ready to expand, you might want to change to a different format.
- Printing on card: This is a much more modern option, and is great for printing on photo paper. Card printing can be more expensive than printing on paper, but it’s also much more durable, making it a better choice if you’re going to be handing out large amounts of leaflets.
Creating a leaflet without visuals is like making a cake without icing. Sure, it might sound delicious, but it won’t look very appetising. Visuals are a great way to add character to your leaflet’s design, and can also make your leaflet stand out from the competition. When it comes to visuals, you have a few options:
- Photo: Photos are a no-brainer for visual content. People like to look at photos, and they’re also relatively easy to create. You can find plenty of free stock photos online, or even take photos of things that are relevant to your business.
- Illustration: Illustrations can also be great. While people don’t always think of them as visuals, they also have a special place in marketing – especially with children and young adults.
- Logo: If you have a logo for your business, or just a simple image of your logo, this is a great way to add visuals to your leaflet.
- Infographics: Infographics are a great combination of visual aids and information. They’re like illustrations with quality information and encourage the reader to learn more about the product or service. Infographics work well with stats and figures, or as a demonstration of product or service use.
For more tips of leaflet design, take a read of our guide.
Tell A Story
People like stories. This is especially true when it comes to marketing, as people want to feel like they’re getting something meaningful from you. One of the best ways to accomplish this is with a story. A story is a narrative that describes a series of events, and can be a powerful marketing tool. You can tell a story in a number of ways, but the most common is by using a narrative.
A great narrative to have when creating a leaflet is showcasing what your product or service solves, you want to address the reader as if they’re suffering from a problem, and you’re the solution
E.g. ‘ Is your computer broken ? we fix and repair all computers, from software to monitors’ – Example of a leaflet advertisement for a computer repair shop.
How to make a leaflet on paper
Let’s say that you’re printing your leaflets on paper. Before you start, here are a few things that you need to keep in mind:
- Paper size: When you’re printing your leaflets on paper, the paper type that you choose will affect the size of your leaflet. You can usually find paper sizes that match the A5 or A4 format, but you may need to ask the printer to do this for you.
- Paper stock: You can usually choose between various types of paper stock when you’re printing on paper. These can affect the colour and opacity of the paper. Normally, the best choice will depend on your budget.
- Staples: When you’re printing your leaflets, you’ll need to staple the leaflets together. This is normally the case, but if you do need to do this yourself, you’ll need to buy some staples.
How to make a leaflet on google docs
If you’d rather make a leaflet in a more digital format, you can also create a leaflet on google docs. The great thing about this option is that it’s easy to use, and can give you great results. Before you get started, make sure that you’ve got these things in mind:
- Find a suitable template, Google docs has a variety of templates that should fit the needs of your leaflet. From here you can choose your font, images & colours, but in a neater and less ‘from scratch’ fashion.
- If you’re creating your own and not using a template then you’ll want to create a new blank document. You can choose to make a project proposal, meeting notes, ‘Brochure’, newsletter or business letter.
For the purpose of this leaflet, we advise creating your new document using a blank brochure template.
How to make a leaflet on publisher
Leaflets are a great way to get your business known in the neighbourhood, especially if you’re just getting started. They’re cheap to produce, easy to distribute, and can help you reach people who might not know about your services or your business.
However, this can be a little daunting if you’re new to leaflet production. If you’re not sure where to start, keep reading. We have some great tips on how to make a leaflet that will give you the best shot at getting your hand in print.
The importance of planning your leaflet campaign
If you want your leaflet campaign to be successful, it’s important to take the time to plan it out properly. Consider who your target audience is and where they can be found. Are you targeting businesses or residential areas? Once you know who you’re targeting, you can tailor your message and design to appeal to them.
The Target Audience
When you are planning your leaflet campaign, You’ll need to think about your target audience, who your ideal customers are, and what type of people they are. Try answering the following questions:
- What age group are they?
- What interests do they have?
- Where are they?
- What is the best way to reach them?
- What are their needs?
Once you have answers to these questions, you can start designing your leaflets.
It’s important to think about the best time of day to deliver the leaflets. You don’t want to catch people when they’re rushed and focused on getting somewhere – mid-day or on the weekends may be better times
The End Goal
What do you want people to do after reading them? Make it easy for them to take the next step, whether it’s visiting your website, signing up for your newsletter, or calling you for more information. And don’t forget to include your contact information! If you make it easy for people to get in touch with you, they’re more likely to do so.
Finally, you’ve designed your leaflet, you know who the target audience is, you know where they are, and you know the best times to reach them. It’s time for leaflet distribution.
You can choose to distribute your leaflets a number of different ways, but most importantly, you want a consistent distribution and a clean campaign. If you’re distributing a large amount (100+ leaflets) then doing this by yourself may seem daunting.
Here are the best distribution options:
- Recruit some friends for a weekend distribution. Bring your closest buddies together and ask for some help with your business, designate a specific street or location for each friend and divide equal piles of leaflets between the group. This is a cost-effective solution, if not slightly time consuming.
- Hire a distribution company, leaflet distribution is still a thriving business, with many companies offering competitive prices for distribution. You can relay all your targeted information to your distribution company to ensure they distribute to a specific area at a specific time. You can even schedule monthly distributions so that your business is continuously marketing and advertising to customers.