Leaflet dropping involves printing flyers and then distributing them to a target audience in a specific area. The cost of this method will vary depending on the number of flyers you need, however, it tends to be a highly effective yet low-cost technique used within marketing.
Amongst its cost-efficient benefits, leaflet dropping allows companies to put their products in their consumer’s hands. Many companies find great success in generating leads and sales, providing incredible value to their business.
But, how much does leaflet dropping cost? With the average cost of leaflet distribution starting at around £35 per 1000 leaflets, there is plenty that goes into determining the price of your order.
In this article, we’ll break down each of the factors contributing to the overall cost of our leaflet distribution services. If you’re interested in receiving a bespoke quotation, start your query here.
Solus leaflet distribution
Solus dropping tends to be the most common and popular method for delivering leaflets. It is also the most expensive way to distribute your leaflets. The price reflects the premium service that you get from having your leaflets delivered by themselves.
Solus leaflet dropping tends to be more expensive due to the benefit of having your leaflets delivered by themselves. The idea behind this is that your target audience won’t be bombarded by marketing material. Instead, they’re more likely to take notice of your message as it’s the only one they’ll receive. This is the best way to guarantee that your leaflets are seen and received by your target audience.
Shared leaflet distribution
The alternative and more affordable option is to have your leaflets distributed using the shared dropping method. This will see your leaflets delivered with other companies’ leaflets, resulting in a lower overall cost. The main downside to this method is that you have no control over how your leaflets are distributed. Whilst we tend not to distribute competing companies and industries on the same day, your target audience may not be as receptive to the material due to the quantity of marketing they are consuming.
Although solus dropping seems more attractive because of its exclusivity, it’s important to note that the method of distribution only guarantees that LDP is only delivering that leaflet in a specific area. It doesn’t prevent other companies from delivering several leaflets in the same area. As such, you could be spending more while receiving the same service as shared leaflet distribution.
One of the additional benefits of shared leaflet dropping is that the reduced cost allows companies to stretch their budgets. Instead of spending your entire budget on solus distribution in one area, shared dropping allows multiple areas to be targeted for the same price.
Quantity of leaflets
At LDP Services and the majority of leaflet distribution companies across the UK, pricing is defined per 1000 leaflets. Typically, orders start at a quantity of 5000, giving you an idea of how much you can expect to pay per order. However, for your convenience, LDP Services are able to complete orders of less than 5000 under special requests.
Location of delivery
Our prices don’t vary based on a specific location, but you will need to pay a higher fee to cover more locations with higher quantities of leaflets. At LDP Services, we are the leading leaflet distributor across Cardiff, Newport and the rest of South Wales. When creating your order, we’ll provide plenty of options for target areas. With the number of leaflets you have selected, we’ll provide a quotation of how much it will cost to distribute equally between them.
At LDP Services, we provide clients with a choice of ordering leaflet printing and distribution or just delivery. This is an important distinction to make as it will affect the overall cost of your order.
To provide complete convenience within our services, our leaflet printing is competitively priced compared to printing companies across the UK. We use high-quality printing materials to ensure your clients are engaged and impressed by your marketing materials.
Before dispatching your order, we’ll provide you with a quote that includes the cost of printing and delivering your leaflets. This will give you an accurate representation of how much it will cost to have your leaflets professionally distributed by LDP Services.
If you have already had your leaflets printed, we are more than happy to just complete the distribution. We understand that some clients prefer to use their own printing services or have already had a large batch printed. In this instance, we’ll provide you with a quote for the cost of distribution only.
To summarise, the cost of leaflet distribution will depend on several factors. This will include the method of distribution, the number of leaflets and the location of delivery.
At LDP Services, we pride ourselves on providing a high-quality and affordable leaflet distribution service. Our team are more than happy to provide you with a free quotation based on your specific requirements.
We understand that every client is different which is why we offer a range of leaflet distribution services to suit your needs. To find out more about how much it would cost to have your leaflets distributed, don’t hesitate to get in touch with our team today.