When many people think of leaflet dropping, they might think that it’s an outdated and inconvenient technique. In this day and age, people are bombarded with so many marketing messages that it can be easy to think that your message will get lost in the shuffle if you use leaflet dropping as your primary marketing technique. However, there are still plenty of reasons to consider leaflet dropping as part of your marketing strategy. It can still be a very effective technique if done correctly.
How effective is leaflet dropping in 2022?
There have been numerous industry studies demonstrating the effectiveness of leaflet distribution. In fact, one study* showed that 79% of people said that a flyer would grab their attention if it was relevant to their interests and needs.
Another study showed that 48% of participants had responded to a leaflet by either visiting or searching online for a business after receiving a flyer in the mail.
Benefits of leaflet dropping
While these numbers are impressive, it doesn’t cover the wide range of benefits that leaflet dropping has to offer.
For businesses looking for a cost-effective and quick way to hand their message to consumers, leaflet dropping is an excellent option. It can be a great way to reach a wide audience with your message without breaking the bank.
It’s also important to consider the fact that people are still receptive to receiving physical mail. In a world where we are constantly bombarded with digital marketing messages, there is something to be said for the personal touch.
Leaflet dropping places a physical piece of marketing into a consumer’s home without feeling invasive. The information needs to then be absorbed and digested before deciding whether to keep the leaflet, pass it on to a friend or throw it away. This physical interaction leaves a longer-lasting impression than emails which can be deleted in an instant or social media ads which are easy to scroll away from.
Most effective methods of leaflet dropping
In order to succeed with leaflet dropping, it’s important to use the most effective methods possible. The method of delivery, target audience and leaflet design all need to be considered to ensure that your leaflet campaign is successful.
- Shared Vs Solus Leaflet Dropping
Before debating which of these two methods is the most effective for your strategy, it is first important to understand what they entail.
Shared leaflet dropping is when businesses share the cost of a leaflet drop with other businesses. The leaflets are delivered alongside other leaflets in the same area. This is often seen as the more cost-effective option as the overall cost is shared between all of the businesses taking part.
On the other hand, Solus leaflet dropping is when a business pays for their leaflets to be delivered on their own. This is seen as a more premium option as your leaflets will not be sharing space with any other businesses.
So, which is the most effective method?
There is no easy answer when it comes to this question. The most effective method will depend on your specific goals and objectives.
If you are looking to reach a wide audience quickly and cost-effectively, shared leaflet dropping is likely the best option for you. However, if you are looking to make a more noticeable impression and target a specific audience, solus leaflet dropping may be the better option.
- Designing an effective leaflet
Once you have decided on the method of delivery, it’s time to start thinking about your leaflet design.
Your leaflet needs to be eye-catching and attention-grabbing if you want people to actually read it. Use colours, images and a clear call-to-action which accurately reflects your business to make your leaflet stand out.
- Defining your target audience
Setting expectations for your demographic is highly important to successful leaflet-dropping campaigns. Much of your attention should be placed on the geographical target audience that is most likely to respond to your flyer.
Understanding your product or service and the consumers who typically buy into it is a key step in this process. To provide some simple examples, if you offer a premium service, flyer dropping may not be effective in low-economic areas. For family or children-based products, leaflets sent to business apartments may not offer the return on investment that you are hoping for.
Knowing the needs and expectations of your leaflet recipient is one of the critical factors that will influence the success of your campaign.
- Determining how often to leaflet drop
The frequency of your leaflet drops will be entirely dependent on your budget and business goals. It is important to note, that flyer dropping just once is not likely to generate the results that you are hoping for. A campaign should be run over a sustained period of time in order to create brand awareness and build trust with your target audience.
Consumers need to see your brand multiple times before they are likely to act on it, so make sure that you are prepared to commit to regular leaflet drops.
How to boost your leaflet dropping strategy
LDP Services are Cardiff’s leading leaflet distribution provider. Our cost-effective quotes start at just £35 for 1000 leaflets. We deliver to several areas across South Wales with GPS tracking for each of our drop locations. Define leaflet drop frequency with ease and receive end-of-campaign reports to track your success.
For more information on how we can help you boost your leaflet-dropping strategy, contact us today or start your free quotation.